The 7 advantages of WordPress for creating a website

If you're considering creating a website, one of the decisions to make is which technological base to use. Today, we will talk about the world's most used system, WordPress. It is an open-source CMS (Content Management System) based on PHP programming, which has gained a lot of popularity in recent years. While it falls somewhat short for some very complex projects or large e-commerce, it is perfectly valid for building 90% of online projects. According to W3techs, WordPress has a market share of 62.8% among the most popular CMS in 2024. This makes it the absolute market leader, light-years ahead of the rest. In this article, we present the 7 most powerful reasons to opt for it, a list that could be extended. Let's see them:

1. Simple: It is the simplest CMS for setting up a website. A person without programming knowledge can manage to set up a quite powerful website in WordPress. Moreover, this simplicity means it is the fastest way to build a professional web page. And once programmed, content management is autonomous for the user.
2. Cost-effective: The fact that it is built, for the most part, through themes, templates, and plugins, many of which are free or very cheap, makes it the most economical method to obtain a professional website.
3. Community: According to W3techs, WordPress has a market share of 62.8% among the most popular CMS in 2024. Being the world's most-used CMS, there is a large community of developers working on it, improving its technology, creating plugins, or solving doubts and problems. Leveraging all that work and wisdom saves us a lot of time.
4. Versatility: While it is a CMS initially created for blogs, for which it remains the best solution, it is also a very valid tool for building corporate pages or even online stores through the WooCommerce system. It can also be used for affiliate websites, directories, and portals of all kinds. It is an all-terrain CMS, unlike others focused on only one type of website, such as e-commerce technologies like Adobe Ecommerce or Prestashop.
5. Autonomy and connectivity: The fact that it is an open-source technology, so well-known and used worldwide, allows us not to depend on a specific developer or agency. If we do not understand each other, for whatever reason, it will be easy to change providers. As regards connectivity, any online application that wants to be installed or connected to websites is forced to provide a plugin or connector with WordPress, for the reasons mentioned above. This makes it tremendously simple, and very economical or free, to integrate our website with an email marketing system, an online chat, a parcel delivery company, all Google tools, and hundreds of more tools.
6. Web design: If you work with a professional web design company, you can create a custom web design and achieve a spectacular result in terms of design and usability. On the other hand, if you opt for the use of templates, the result is usually very poor.
7. Ready for digital marketing: Those of us who work in digital marketing know that having a pretty website is not enough. It is very important that there is a good strategy behind it, and actions and campaigns are deployed in the field of SEO, SEM, social networks, or email marketing, among others. Although it does not carry them by default, WordPress has various plugins and solutions that, well selected and configured, can help us a lot in our online marketing actions. It is very important at this point to bear in mind that, while it is easy to make a nice and correct website in WordPress, it is not so easy to optimize it for SEO, so study this point well before planning the website, and contact professionals specialized in SEO positioning for WordPress.

And that concludes the presentation of the main reasons for opting for WordPress when making a website. In other posts, we will analyze other CMS and programming systems, and we will also expose the main weaknesses of WordPress, because as we have said, while it is a valid system for many, it is not for everyone.