1. Diagnosis
2. Action plan
- Improving the user experience (UX): We redesigned the website to make it more intuitive, faster and accessible from any device, reducing the bounce rate and improving conversions. Special emphasis has been placed on improving the CRO of the website.
- Conversion Rate Optimisation (CRO): We implemented A/B testing on the website to improve the user experience, increasing the efficiency of the booking forms and the clarity of the information on available vehicles. In addition, we simplified the booking process to reduce the steps required and increase conversions.
- Optimisation of the company profile and Google Maps: We updated the Google Maps listing with complete and up-to-date information, including high quality photos, to maximise local visibility.
- Strengthening the local profile with reviews: We actively encouraged customers to leave reviews, accumulating close to 1500 reviews on Google with an average rating of 4.8. This puts us well ahead of our competitors, who average no more than 3.5 and have significantly fewer reviews.
- In-depth local keyword analysis: We conducted a detailed analysis of local keywords and search intentions, along with a thorough analysis of competitors' SEO. This allowed us to create locally focused, high-quality content, attracting valuable local links to boost on-page SEO. We used tools such as Semrush, Seranking, Google's keyword planner or Google's autocomplete function.
- Onsite optimisation for local SEO: We adjust the web structure, including metadata and content, with a focus on Formentera-specific geographic terms and local keywords.
- Localised content creation: We produced content specific to local audiences, such as travel guides and tips about Formentera, optimised for local searches, which boosted local seo and natural quality inbound links, increasing our domain authority in the local context.
- Local linkbuilding: We established collaborations with local companies and blogs to generate quality incoming links, increasing the authority of the domain.
- Localised SEM campaigns: We launched Google Ads campaigns specifically designed for local audiences, using geolocation and local keywords to attract the desired audience.
- Traditional marketing efforts: In parallel to the online work, the company focused on offering competitive pricing, exceptional service and personalised customer care, which positively reinforced the brand image and boosted positive reviews.
3. Results
Rent a Car San Fernando's success in local SEO in Formentera illustrates the impact of a well-orchestrated digital strategy. The combination of advanced local SEO techniques, a systematic approach to creating relevant and localised content, and a reinforcement of brand image through traditional marketing efforts have been key in achieving unprecedented visibility and strengthening customer trust.
This success story underlines the importance of adapting digital marketing strategies to the specific characteristics of the local market in order to achieve the objectives set.Thanks to these actions, Rent a Car San Fernando has experienced an annual growth of more than 234% in visits through Google Ads and an increase of 182% in organic traffic via SEO. This success is also reflected in an average score of 4.8 on Google with nearly 1500 reviews, demonstrating a solid online reputation.
