Learn to conduct an effective word study

As digital marketing experts, at our SEO agency Semseo,we have been conducting keyword research for our clients for many years. Throughout this time, we have identified the most important (and effective) keys to conducting a successful keyword research study.

In today's article, we present the top 5 tips for carrying out an effective and comprehensive keyword study. Buckle up, we're taking off!

Steps to Follow for Keyword Research

Brainstorming

As a first step, sit down and write down the words that first come to mind about your product, service, or topic. The more you find, the more likely it is that some of them will be what our clients use to search for our products or services.

The first term (usually the most basic) will likely have the highest search volume. But don't stop there yet, as our job will be to discover as many phrases (and keywords) as possible.

Tools for Keyword Research

There are a lot of tools for conducting a solid keyword analysis: SEMRush, Ahrefs, SERanking, Google Keyword Planner... These tools will essentially show us the trends and search volumes, as well as the average CPC of the keywords for our project.

Depending on the size of our project, we will choose one over the other. In this article, we will focus on Google's free tools: Google's Keyword Planner and Google Trends.

Google Keyword Planner

This tool is completely free to use and lists a number of options that you might not come up with on your own.

Its operation is very simple: we just need to write our ideas and see what results we get. We must bear in mind that the results we receive are keywords that users are using to search on Google.

Keywords that are closely related to our activity, we can save and incorporate them into our website. This way, we can quickly expand our keyword vocabulary from a few dozen to hundreds of words.

Google Trends

Google Trends is a very good tool to see in real time the search trends of certain keywords. This software becomes very important for seasonal businesses.

Volume vs. Competition

No se deben elegir necesariamente siempre las palabras que tienen más volumen de búsqueda, sino las palabras que nos llevarán más visitas de calidad. También se debe tener en cuenta el volumen de información que hay en Internet relacionada con nuestra palabra clave, es decir, la competencia, y ponderar todo junto. La relación entre búsquedas y resultados nos marca un poco la dificultad de dificultar una palabra.

We should not always necessarily choose the words that have the most search volume, but the words that will bring us more quality visits. It is also necessary to consider the volume of information available on the Internet related to our keyword, i.e., the competition, and weigh everything together. The relationship between searches and results gives us an idea of the difficulty of ranking for a word.

Beyond the statistical data, the choice and prioritization should follow the line of the client's business strategic priority.

Furthermore, it is important to map out the competitors in the market. If your website has been recently launched and has strong competitors in the market, targeting a high search volume keyword might be an impossible mission. Therefore, our recommendation is always to start with long tail (which have less competition). For example, if we have a baby clothing store, it would be advisable to first work on keywords like “pink baby dress 1 month” rather than “baby dresses”.

It is better to target some less competitive keywords where the results will come faster. In a few months, perhaps one or two years, you can start a battle against the bigger players.

Search your keywords on Google

If you already have a solid database of keywords, we invite you to test them in real life. When testing Google kh, it is important that the results that appear are sites similar to your website. With this step, you can filter whether your audience also understands by your keywords what you mean. These tests are especially important for ambiguous and professional keywords.

Repeat the process from time to time

A good professional will always invest enough time in keyword research. The world around us has never been as fast-paced as in the last 5 to 10 years. It is likely that in a few years, other phrases will take up a theme and open new avenues to promote your product. Continue researching new terms and market trends to be successful in the long term.