1. Diagnosis
TÜV Rheinland, a leading safety and certification firm, was faced with the challenge of improving its online visibility and attracting more customers to its MOT stations. In the competitive world of vehicle inspections (MOT), standing out in search engines such as Google is essential to capture the attention of drivers. The Semseo SEO agency took on this challenge, designing and implementing a bespoke SEO strategy that has transformed TÜV Rheinland's digital presence.
2. Action plan
- Keyword analysis study: As with any SEO project, we always start with the identification and analysis of ITV-related keyword volumes.
- Quality content: Creation and distribution of relevant content that responds to the doubts and needs of users to attract them to our website.
- On-page optimization: Improvement of the web structure, code and loading speed to offer a better user experience.
- Link building strategy: Developing a campaign to get high-quality inbound links that improve domain authority.
- Local Search Optimization: Implementation of specific strategies to boost visibility in local searches. This is especially relevant in the provinces where we have centres.
- Competitor analysis: Detailed study of competitors to identify opportunities for improvement and differentiation.
- Continuous monitoring and adjustments: Constant monitoring of SEO performance and making strategic adjustments in response to changes in the search algorithm.
- Domain Migration: Careful migration of the website to a new domain forced by rebranding. Essential to reinforce brand perception and relevance in searches.
- E-E-A-T (Expertise, Authoritativeness, Trustworthiness) strategies: Strengthening the website's expertise, authority and trustworthiness on ITV-related issues.
- Customer Reviews: Linked to the above, we gave a boost to encourage the management of positive customer reviews to increase trust and credibility online.
- New territory-specific websites: Creation of specific websites for the regions of Madrid and Murcia, thus improving local relevance and user experience.
3. Results
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Increase in visits thanks to SEO.0%
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Increase in leads.We achieved SEO growth that accounts for 60% of total visits, representing a 314% increase in visits and an 868% increase in leads.
The implementation of these actions, especially the careful migration of the domain, the application of E-E-A-T principles, the enrichment of the site with authentic customer reviews, and the localization of content through the creation of territory-specific websites, has been key to the success of TÜV Rheinland. These strategies have not only significantly improved the company's online visibility, but have also increased trust and credibility among users, proving that the SEO campaign has been a success.
