Digital trafficker: what it is, salaries, studies and more

More and more companies are joining to sell their products online. To generate sales, they need to stand out from their competition and be visible to their ideal customer, a mission that is becoming increasingly difficult given the high competition on the internet. This growth of the online realm has favored the emergence of a new and in-demand profession known as digital trafficker.

Lately, there has been a lot of talk about this new position within digital marketing, but, do you really know what a digital trafficker is, what their functions are, and what their salary is? We'll tell you!

What is a digital trafficker?

More and more companies understand that to gain visibility on the internet, it is necessary to invest in advertising, and that's where the figure of the digital trafficker comes in.

A digital trafficker can be a person or a CRO agency, responsible for planning, managing, and optimizing a client's advertising campaigns that are to be carried out on the internet, with the goal of achieving high-quality traffic to increase the brand's visibility and achieve conversions with the lowest possible cost in ads and traffic. Essentially, the digital trafficker ensures that online advertising campaigns are effective, reaching the target audience in the most efficient way possible and contributing to the marketing objectives of the company or brand.

Functions of a digital trafficker

The main function of a digital trafficker is to obtain high-quality traffic that turns into conversions, increasing the visibility of a specific website through paid advertising (it can be on Google Ads or on social networks).

The following are the functions that a digital trafficker should perform:

• Analysis of previous actions and results.
• Research and selection of the most relevant keywords for the campaigns.
• Creation and management of ads on platforms such as Google Ads, Facebook Ads, Instagram Ads, and other social networks or digital advertising channels.
• Segmentation of audiences to direct the ads to the most relevant demographic groups.
• Implementation and creation of the planned advertising campaigns.
• Monitoring of the results obtained.
• Correction and optimization of the campaigns based on data analysis to improve their effectiveness and efficiency.

Firstly, the digital trafficker will conduct a preliminary analysis both internally, to review the actions that have been carried out previously and their results, and externally to see what the competition is doing.

From there, the digital trafficker will plan the advertising campaigns, to later implement them on the different platforms.

Once these campaigns have been launched, the digital trafficker will monitor the results that are being obtained. With these results, they will optimize both the current and future campaigns.

We can find different types of digital traffickers depending on their specialization:

• Digital trafficker specialized in social networks
• Digital trafficker specialized in Google Ads
• Digital trafficker specialized in e-commerce
• Digital trafficker specialized in launching infoproducts

Are there differences between a digital trafficker and a CRO professional, or are they the same?

A digital trafficker is not the same as a CRO specialist, although some may confuse them. There are significant differences between a digital trafficker and a professional dedicated to conversion rate optimization (CRO), although both play important and complementary roles in digital marketing. As we have explained, a trafficker focuses on attracting traffic to a webpage, and there their job would end. On the other hand, a CRO professional will try to convert all this traffic into the highest possible number of conversions.

Both professions are, therefore, complementary and sequential. If a digital trafficker succeeds in attracting many visitors to a website, but it is not optimized to convert those visitors into customers, much of the effort and advertising budget could be wasted. On the other hand, a site highly optimized for conversions will not generate revenue if it does not receive enough qualified traffic.

What salary does a digital trafficker have?

Something that also generates a lot of interest is how much a digital trafficker or CRO specialist earns. Although the salary of a digital trafficker can vary depending on whether they work for a company or as a freelancer, their knowledge and experience, it is estimated that the salary of a digital trafficker ranges between 20,000€ and 50,000€ annually, which would translate into about 2,500€-5,000€ monthly.

If the trafficker works as a freelancer,