8 CRO tips to increase your e-commerce sales.

CRO stands for Conversion Rate Optimisation. But if you've found your way to this post, you probably already know that. CRO encompasses all the techniques aimed primarily at getting occasional users of your website to become loyal customers.

We understand conversion as any action taken by users on our website: Buying a product or service, watching a video, subscribing to a newsletter, downloading a pdf catalogue, filling out a contact form, sharing our posts on social media... In short, any action that holds value for our company.

But... How do I increase the conversions on my website? What steps can I follow to improve my CRO? How can I attract more sales with the same traffic?

Worry not, we address all these questions in this post with our 8 CRO tips to increase the sales of your online store.

Let's go!

8 CRO Tips to Improve Your Online Store's Conversions

1. Measure and you shall conquer.
2. Include real testimonials and reviews.
3. The power of the internal search engine.
4. Persuade with micro-copywriting.
5. Run Remarketing campaigns.
6. Reduce the steps in the purchase process and make the cart more visible.
7. Have a Design adapted to mobile devices.
8. Improve CTR on Google with attractive titles and descriptions.