1. Diagnosis
Semseo, through these strategies, managed to ensure that Conservas Antonieta not only made a successful entry on Amazon, but also experienced a significant increase in its online sales.
2. Action plan
- Creation of the Amazon Seller account.
- Product uploading: A careful selection and uploading of products on Amazon Spain was carried out, prioritising those with the greatest potential for attraction and acceptance by the local public.
- Amazon Prime: In order to maximise the benefits provided by the Amazon Prime programme, we created packs of their jams. This allowed us to increase the recognition of the Conservas Antonieta brand.
- Brand registration and creation of a corporate page on Amazon: This is especially important as it facilitates easy identification and differentiation of Conservas Antonieta's products, fostering consumer confidence.
- SEO optimisation. We dedicate our best efforts to improve the visibility and ranking of Conservas Antonieta's products in Amazon search results.
- Incident resolutions: Finally, we take care of the maintenance and resolution of incidents and possible problems arising from Amazon's policy.
- Launching and improving advertising campaigns: We deploy advertising strategies on Amazon designed to maximise sales.
3. Results
0st
Creation of the first Amazon shop for Conservas Antonieta.0%
Increases in online sales.0st
Amazon as the main online sales channel.Semseo, through these strategies, enabled Conservas Antonieta not only to make a successful entry on Amazon, but also to experience a significant increase in its online sales.
